New Dress Line Sway Puts YOU in the Drivers Seat.

by loren on May 29th, 2010 | Filed under: Shopping, featured | 2 Comments

Sway.com is calling upon the internet’s fashion elite to help shape the future of the industry – blurring the lines between designer, buyer, and fashionista.


Sway girls epitomize style. Every group has at least one – girls who know how to put together an outfit and are continually showered with praise for their impeccable fashion sense. Whether they know it or not, these girls are the ones driving forward the fashion industry, and Sway.com is here to give them the platform they deserve.

The exclusive Sway community of tastemakers will work together to create a first of its kind boutique by both providing design inspiration, and voting on which looks belong in the collection, and which don’t.

Of course, being a designer & buyer for a boutique comes with perks.

Every day one of the looks inspired by and voted on by Sway girls will be meticulously crafted and made available to community members at 50% off. After this 24 hour flash sale limited quantities of this piece will be sold at full retail to the rest of the world in the Sway boutique.

Fashion has a new a-list, its on Sway.com Want to become a Sway girl? Sway your skirt tails over HERE and then invite all your friends to do the same! They will thank you for it! Don’t forget to tell us what you think in the comments! Your feedback is appreciated.

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